• Color management is complicated. Photographers and their editors spend a lot of time perfecting files for the screen - it’s important that this work translates to print, which is not an easy task when it comes to high end, high quality photos printed to exacting standards. The extra time and skill Shelby offers, as well as the knowledge of color, conversions, substrates and the production process, helps produce collections of images that feel consistent and reproduce at the highest level.

• Shelby’s printing expertise ensures that her clients’ files are reproducing accurately - she’s able to problem-solve across multiple substrates and achieve the desired look.

• With eleven books under Shelby’s belt and a twelfth on the way, she’s perfected her process and is able to properly manage the color. The conversion process between RGB and CMYK (which has a loss of gamut, tonality, and vibrancy) can be challenging. Many photographers don’t know to consider this and end up with results they didn’t expect. Shelby is able to help better manage the process and produce quality results.

• This service is for clients who desire a very high quality print standard yet are struggling to reproduce their digital work in print. For galleries or books, the color is essential and quickly elevates professional photographers among their colleagues.

• For photographers and authors producing photo books. For photography books, the reproduction is key and the conversion from RGB to CMYK naturally comes with a loss in tone, vibrancy and gamut. Shelby accounts for the change in color space, anticipates the loss of detail, and best prepares the file for accurate reproductions.

• Shelby’s gallery production services are for photographers, art galleries and art enthusiasts alike. Services include sourcing printers, selecting paper substrates, proofing files, preparing images, sourcing framers and lighting vendors, and organizing installation. She can also create gallery-level displays from afar and aims to work with vendors local to your area.

• RGB image optimization and photo editing - start with the RAWs to ensure the files have been processed from the start in the best way for print reproduction

• CMYK Conversions for book publishing/printing

• Consulting on the book development and production process

• Color Management Consulting for book and fine art print production

• Reference print sourcing and production management

• Wet proof review and ability to communicate with printer to further enhance image production

• Image selection and design consulting services to ensure that clients are considering gutters and hand placements on the final bound book.

• Sourcing printers

• Selecting print substrates

• Optimizing images to account for media limitations and attributes

• Proofing

• Managing printer relationships

• In-House Print Proofing (premium service, selected on a limited basis based on specifications of job)

• Soft Proofing files (premium service that accounts for shifts between the digital and print mediums)

• Image optimization and file handling

• Select final images for printing

• Source printer, select medium and manage the production process of the prints.

• Source custom framers (locally and nationally located)

• Locate print installers

• Research and source lights as well as installers